About C&W

Our History
Founded in 1921, C&W Financial Services began as a vision shared by two partners, Cummins and Wallace, who saw the unique financial challenges facing rural and regional families. Their mission was clear: to build a firm dedicated to guiding families through the complexities of finance with unwavering commitment and expertise.
Over the years, C&W has grown to become the North West’s premier comprehensive financial services provider, with offices in Moree, Narrabri, and Wee Waa. Our legacy is built on a foundation of enduring values and principles, and our dedication remains as strong as ever. Today, we continue to champion the financial well-being of rural and regional families, offering the guidance and support to help them not only safeguard but also grow their wealth for generations to come.
Why Us?
Every family and business is unique, with its own aspirations, challenges, and financial landscape.
With nearly a century of experience, at C&W Financial Services we understand that rural and regional families and businesses deserve specialised attention from a team that values community and grasps the intricacies of life and work on the land.
We’re attuned to how environmental and economic shifts impact livelihoods—and we’re here to help you not only protect but also grow your income and assets through all seasons.
As the North West’s leading full-service financial firm with an entire team of specialists under one roof, we provide holistic solutions tailored to your unique needs, both now and in the future.
Being regionally based doesn’t mean being isolated from innovation; through our affiliations with Chartered Accountants, Walker Wayland Australasia, we access leading-edge strategies and insights from some of the brightest minds in Australia. This means you benefit from a wealth of knowledge, proven strategies, and a proactive approach to keeping your financial future secure.

Our senior Team
Michael Picone
Trent Humphreys
David Maxwell
Fraser Brown
Carita Lablack
Emily Robinson
Brett Arthur
Ella Williams
Britney Gilmour
Lee-Anne Ferguson
Kellie Abrahamsen
Rebecca Dewson
Annie Vanbest
Leah Robinson
Courtney Bell
Jacqueline Moore
Stefanie Campbell
Sibu Gusha
Colby Williams
Natasha Kemp
Kim Jackson
Kim Quinn
Join the C&W Team
At C&W, we’re more than just a financial services firm—we’re a team dedicated to empowering rural and regional communities. If you’re passionate about making a difference, solving challenges, and delivering exceptional service, we’d love to hear from you. With over 100 years of history and a commitment to growth, we offer a workplace where your skills and ambitions can thrive.
Latest news & Insights
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Essential Tax Planning Tips for 2025
It is that time of year again. Please reach out to your adviser to have your tax position reviewed. One of the big changes this year is the reduction in…
From Cadet to Managing Director: The C&W Cadetship Success Story of Michael Picone
At C&W Financial Services, we are proud of the career pathways we offer young professionals, and no story better embodies the success of our Cadetship Program than that of Managing…
Succession Planning for Rural Businesses: Ensuring a Lasting Legacy
For family-run farms and businesses, succession planning is about more than just passing on assets—it’s about preserving a legacy, maintaining family harmony, and ensuring a smooth transition to the next…
Mastering Tax Planning and Budgeting: Strategies for Rural and Regional Businesses
Effective tax planning and budgeting are essential for any business, but they’re especially critical for those operating in rural and regional sectors. Seasonal income fluctuations, industry-specific challenges, and evolving tax…








