About C&W

Our History

Founded in 1921, C&W Financial Services began as a vision shared by two partners, Cummins and Wallace, who saw the unique financial challenges facing rural and regional families. Their mission was clear: to build a firm dedicated to guiding families through the complexities of finance with unwavering commitment and expertise.

Over the years, C&W has grown to become the North West’s premier comprehensive financial services provider, with offices in Moree, Narrabri, and Wee Waa. Our legacy is built on a foundation of enduring values and principles, and our dedication remains as strong as ever. Today, we continue to champion the financial well-being of rural and regional families, offering the guidance and support to help them not only safeguard but also grow their wealth for generations to come.

Supporting our community

Our deep roots in the community mean we’re more than just financial advisors; we’re invested neighbours and committed partners in building a brighter future together. Here are some of the community initiatives we’ve proudly supported recently.

Why Us?

Every family and business is unique, with its own aspirations, challenges, and financial landscape.

With nearly a century of experience, at C&W Financial Services we understand that rural and regional families and businesses deserve specialised attention from a team that values community and grasps the intricacies of life and work on the land.

We’re attuned to how environmental and economic shifts impact livelihoods—and we’re here to help you not only protect but also grow your income and assets through all seasons.

As the North West’s leading full-service financial firm with an entire team of specialists under one roof, we provide holistic solutions tailored to your unique needs, both now and in the future.

Being regionally based doesn’t mean being isolated from innovation; through our affiliations with Chartered Accountants, Walker Wayland Australasia, we access leading-edge strategies and insights from some of the brightest minds in Australia. This means you benefit from a wealth of knowledge, proven strategies, and a proactive approach to keeping your financial future secure.

Our senior Team

Michael Picone
Managing Partner – Accounting
Trent Humphreys
Partner – Financial Planning
David Maxwell
Partner - Accounting
Fraser Brown
Partner - Accounting
Carita Lablack
Partner – Accounting
Emily Robinson
Partner - Accounting
Brett Arthur
Business Manager
Ella Williams
Manager
Britney Gilmour
Manager
Lee-Anne Ferguson
Manager
Kellie Abrahamsen
Client Relationship Manager
Rebecca Dewson
Manager
Annie Vanbest
Manager
Leah Robinson
Self-Manager Super Fund Accountant
Courtney Bell
Client Relationship Manager
Jacqueline Moore
Client Relationship Manager
Stefanie Campbell
Client Relationship Manager
Sibu Gusha
Client Relationship Manager
Colby Williams
Client Relationship Manager
Natasha Kemp
Client Relationship Manager
Kim Jackson
Client Relationship Manager
Kim Quinn
Client Services Manager – Financial Planning

Join the C&W Team

At C&W, we’re more than just a financial services firm—we’re a team dedicated to empowering rural and regional communities. If you’re passionate about making a difference, solving challenges, and delivering exceptional service, we’d love to hear from you. With over 100 years of history and a commitment to growth, we offer a workplace where your skills and ambitions can thrive.

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